Pheromenia is the only range on the market that incorporates pheromones into all its fragrances – substances that have the potential to subconsciously influence people’s perception of the person emitting them. When detected, pheromones trigger an uncontrolled behavioural and physiological response, which enhances the perception of the person emitting them; in the eyes of others, this person appears to possess greater confidence and self-assurance, as well as charm and attractiveness. This effect is linked to the emotional sphere and the subconscious; it strengthens and enhances the impression one has of the person emitting them.